Project

Projects

Mydoma Website

Mydoma NEXT

Successfully launched Mydoma NEXT, a comprehensive product redesign, alongside a leading industry event, 19 Hours, effectively building a list of high-quality leads for the sales team. Showcased the product's advanced features through this strategic marketing initiative.

Product Launch/Event Management

Copywriting/Web Design

Welbi

In leading a website redesign project, I showcased the software's features through benefits-based copywriting. This emphasized how each feature directly addresses the target audience's needs and highlighted Welbi's unique value proposition.

Welbi Website

Wild Cherry Jewelry

This passion project started from the ground up and allowed me to put my technical and creative marketing skills to use. Wild Cherry Jewelry gained 600+ sales within a it's first year and was feature in Chatelaine magazine's June 2021 edition.

eCommerce/Content Creation/Project Management

Content Creation/Leadership

Telfer Nation TikTok

The Telfer School of Management's TikTok account is a project I pitched, strategized and implemented while at the Telfer School of Management for a co-op term. The account gained an 8.95% engagement rate in three months.

Telfer Nation TikTok

Content Creation

Lead Generation Template

[FREE TEMPLATE] Task Management Template for Interior Designers

A free template designed to generate leads from organic search traffic. This template increased overall organic traffic by 10%.

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Product Update Article

10 New Software Updates from Mydoma in May 2023

An article outlining recent updates within the Mydoma platform to communicate the value of each feature.

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User Highlight

Every Wrinkle Has a Story — An Interview With Rachelle Rowland

An article that spotlighted a stellar user, showcasing their inspiring journey and contributions to increase goodwill in the senior living industry.

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Client Story

Driving Profitability from Wellness

An client story that highlights the impact of Welbi's software demonstrating real-world benefits and enhancing the brand's credibility.

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Internal Blog

Top 10 Tips for Nokia Interns

An article written for the VP of Business HR for Nokia Software to promote my experience as a Nokia Intern.

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Content Creation

Ottawa’s Best Hobbies for Students to Get Creative and De-Stress

Blog post created and promoted by the Telfer School of Management for a digital marketing course.

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Graphic Design